Benetton launched United Dreams collection of scents with positive messages in July 2014. The collection consisted of three women's fragrance, quickly followed by the fourth. In July 2015, United Dreams Men fragrances are also introduced: Go Far, Be Strong and Aim High.

United Dreams Men Be Strong is a woody fragrance for men who look forward and never give up. The top notes are citrus accords of grapefruit, lime and mandarin. The heart consists of jasmine, ginger, pink pepper and nutmeg. Cedar, labdanum and incense end the composition.