Viva La Juicy Gold Couture is a new version of the Viva La Juicy fragrance from 2008 by Juicy Couture, coming out in August 2014. The fragrance is created by Honorine Blanc as a glamorous and decadent version of the original.

This "golden" composition begins with luscious wild berries that form an introduction to the heart of Sambac jasmine and honeysuckle. The base features warm aromas of sandalwood, golden amber, caramel and vanilla elixir.

The classic design of the bottle and packaging takes golden color, decorated with pink letters and logos